Job Title: Field Marketing Manager

Department: Marketing

Position Type:  Full-time

Reports To: Director of Marketing

JOB DESCRIPTION

The Field Marketing Manager is responsible for building go-to-market solid strategies for the land and homebuilding teams that drive profitability. Successful strategies will lead to excellent point-of-sale performance and revenue growth.

This role develops marketing strategy and executes on ideas, provides content for social media and master planned community websites and manages all signage for both homebuilding and land teams.

Key Responsibilities:

Land/Master Planned Community

• Creative
• Work with Do You Convert’s design team on Master planned brochures/handouts for builders in master planned communities
• Manage Creative file library from DYC
• Websites for Master Planned Communities
• Make updates for all Homebuilders (pricing, floorplans, etc.) in WordPress
• Coordinate Photography/blogs/content for website
• Ensure leads are coming through correctly
• Budgeting
• Ensure all master planned communities are meeting budget expectations
• Regularly meets with Director of Marketing to discuss budgets
• End of month reporting support
• Social Media
• Brainstorms, Creates and develops content calendars for Master Planned Communities
• Community Events (With additional Marketing team support)
• Support Master Planned Events
• Builder Meetings
• Supports Director of Marketing in builder-to-builder marketing meetings
• Represent Marketing in Land Dept. Meetings
• Apply for permits, when necessary, and work with signage company for development and installation for Master Plan Signage
• Provide On-site support – Deliver brochures, flyers etc. to builders in master planned communities
• Provide additional support to the Marketing Director as needed. 

Homebuilding

• Social Media Support
• Assist Marketing Director in brainstorming Content Ideas
• Schedule/Post
• Assign photo/video/content needs to Multimedia Coordinator
• Signage
• Work with Signage Vendor to order
• Apply for permits if needed
• Regularly drive through communities and check status of signage
• Scout Locations for posting
• Ensure scheduling is on track

Supervisory Responsibility
Some oversight on projects and responsibilities for the Multimedia Coordinator

Work Environment
This job operates both in the field and in a professional office environment. While in the office, this position will utilize standard office equipment such as computers, phones, photocopies, and filing cabinets. While operating in the field, the position routinely uses a vehicle to transport between construction sites and main office, with exposure to various environmental conditions.

Education and Experience

·       Bachelor’s Degree in marketing, business, or real estate preferred.

• ·       Minimum 3-5 years of experience performing marketing and business development programs for professional services.
• ·       Supervisory experience a plus.
• ·       Experience in developing go-to-market strategies while ensuring adoption and execution.
• ·       At least two years’ experience in graphic design.
• ·       Experience with WordPress a plus.
• ·    Thorough understanding of demand generation, positioning strategies, and acting on insights from performance metrics.
• Experience with account-based marketing and product marketing.

Travel:

Travel between sites is required and mileage reimbursement provided.

Pay Range:80,000 salary and up

Hartford Homes provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Hartford Homes complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.